Anita Dongre Presents “Waves of Joy”
Summer/Resort 2012 collection
Bringing you “Waves of Joy”, Anita Dongre’s Summer/Resort Collection promises a delicious and vibrant summer to stylish gentlemen and gorgeous ladies. Starring vivacious colors styled in contemporary silhouettes, Anita Dongre pays tribute to Indian weaves with a chic stroll on the catwalk. Combining organic fair trade cotton with “boho-luxe” style, the collection titled “Waves of Joy” will be showcased at Lakme Fashion Week on Sunday, 4th March 2012 at 9:30 pm.
In keeping with the theme of the day at Lakme Fashion Week, Anita Dongre uses silk and cotton brocade weaves from Benaras, tie and dye from Rajasthan, gorgeous hand painted silks also from Jaipur, Ikats of Andhra Pradesh, and chikan kari from Lucknow, which are age-old techniques close to her heart. High on comfort and style code, “Waves of Joy” is a sensual line of graciously flowing gowns; maxi dresses; easy jackets; flowing palazzos; skirts and feminine lace blouses.
The mood of the collection is early-evening resort wear with feminine detailing and vivid hues. With a laid-back yet sophisticated look, the line flows from easy pastels to classic black and whites, to rich gold brocades. With a vibrant colour palette for summer, Anita Dongre has worked with sugary pastels featuring candy pink, bright lime, sea green, aqua blue and peach, to the sweet shades of soft greys and yellows.
The use of traditional crafts like chikan kari and gota patti embroidery on a contemporary collection ensure that our heritage crafts stay alive.
For the first time Anita Dongre shows her men’s wear line on the ramp. A selection of cool linen shirts in the delicious summer colours of pink, turquoise and lime, minimalist linen blazers in neutral colours, and trousers in burnt orange and yellow to name a few. Anita Dongre has put together this collection for the tasteful man who appreciates refined fabrics, clean cuts and impeccable fits.
Anita says, “This season, I have created contemporary styled pieces using traditional Indian textiles. There is a mix of closet staples combined with fashion statement pieces. Bringing out the feminine – edge has been the prime focus along with, of course, keeping the style quotient high. For this collection I picture a woman on a dreamy holiday with her man, whose taste is refined and subtle, going for romantic cocktails, looking very sexy and feminine in her selection from Anita Dongre Resort 2012.”
Courtesy : Peepul Consulting for Anita Dongre