Q: What is the latest trend among Hollywood celebs like Cameron Diaz, Drew Barrymore, Eva Longoria, Gwyneth Paltrow, Jennifer Lopez, Katy Perry, Kim Kardashian & Paris Hilton?
A: All these glamorous women have been spotted wearing ‘ISHARYA’ jewelry at red carpet events, television interviews or on magazine covers. Visit their official website and one gets to see all the Hollywood hotties adorned with ‘Isharya’ creations.
Even more wonderful is the fact that the label ‘Isharya’ is brainchild of two women entrepreneurs of Indian origin. If it is Indian and making waves on the international fashion scene, ‘Indian Fashion Police’ has to be the first one to catch the buzz. So let me introduce you to the happening designer duo of ‘Isharya’ – Radhika & Gauri Tandon.
Sisters-in-law and co-founders, Radhika and Gauri Tandon were headed down very different paths prior to the launch of Isharya. Radhika was a practicing intellectual property lawyer in the San Francisco Bay Area; Gauri, a graduate from the London School of Economics, had relocated from Los Angeles to Mumbai. Both had a passion for jewelry and created their own designs for family and friends “on the side”. After noticing a void in Indian-inspired, luxury, statement jewelry in the market, Radhika and Gauri created the concept Isharya in December 2004. The name “Isharya” was inspired by Radhika and Gauri’s strong family ties and is a combination of their children’s names: Ishaan, Armaan and Arya.
What started as a hobby quickly grew into a successful business catching the eye of celebrities, retailers and editors. In 2007, Radhika and Gauri focused full-time on growing the brand, creating offices in Mumbai and California with sales representatives worldwide.
Their collection has been worn by numerous Hollywood celebs and has appeared in countless magazines – Harper’s Bazaar, People, In Style, Allure, Cosmopolitan, Verve, Hello! India, Marie Claire etc. to name a few.
IFP got a lucky chance to find out more in our short Q & A session about the designer-duo who have created a rage with their creation around the globe.
Q & A with Creators of ‘Isharya’ – Radhika & Gauri Tandon
1) From America to the rest of the world… How has this journey been so far in terms of establishing your brand name?
The brand was launched in late 2004. For the first three years, we treated jewelry making as a hobby and worked on it part-time. With the help of artisans in Mumbai, we created two or three collections each season and sold pieces to boutiques in the United States. When this started gaining the attention of more reputable retailers, celebrities and the press, we started to work on Isharya full-time in 2007 and there has been no turning back. We were really just having fun designing jewelry for friends and ourselves when we were noticed by the editor of Daily Candy, an online US magazine, who wrote about our pieces. Before we knew it, Isharya was born. Today, Isharya is sold in over 600 stores worldwide – ranging from small, eclectic fashion boutiques to iconic retailers like Neiman Marcus and Henri Bendel, and online on net-a-porter.com. The fact that it is global is definitely an achievement.
2) ‘Isharya’ is now available in India also. How has the response been here since its launch?
Isharya jewelry has always been available online through our website, through sites like net-a-porter.com and by private appointment. Over the past year, we have developed a growing network of outlets from which Isharya retails at stores like Ensemble and Bombay Electric. We are in ten stores at 16 locations in eight cities in India. With the price of gold rising, we offer affordable options for the trend-conscious consumers of fine jewelry in India.
3) ‘Isharya’ has been worn by some of the most glamorous women in Hollywood. Is there any celebrity in particular who you wish would wear ‘Isharya’ jewelry?
Isharya’s statement pieces have been spotted on numerous celebrities, including Gwyneth Paltrow, Cameron Diaz, Jessica Alba, Drew Barrymore, Hillary Duff, Sofia Vergara, Eva Longoria, Emily Blunt, Selena Gomez, Jessica Simpson and Khloe Kardashian. The jewelry has been seen on hit TV shows such as Gossip Girls, Modern Family and Entourage. We would love to collaborate with Jennifer Lopez and Beyonce to make a collection of dramatic chandelier earrings and cocktail rings.
4) We have seen ‘Isharya’ collections with Minakari work, semi-precious stones, wood, pearls and colored glass. What surprise do you have in store for fashionistas in your next collection?
We are always thinking ahead and creating new designs every 60 days to keep up with the ever-changing market. However, we do so while still using high-quality materials and designs that tie back to our signature pieces. A majority of our pieces include 18k gold plating. Each season has at least two new groupings based on a brand new technique that was not part of past Isharya collections. The inspirations for new collections come from traveling and researching historical and global jewelry techniques, and Isharya strives to make such techniques trendy by using modern materials and aesthetics. The Maharani Jaisel collection and the vibrant pinks of our Spring Summer 2012 Nile Nymph Collection encapsulate historic cultural techniques from Egypt and India and translate them into contemporary summer must-haves.
5) What style trend in jewelry would you predict for the upcoming season in India?
One big trend that we see time and again is the “updated vintage” style. In the past few seasons, we have been noticing a lot of ’60s- and ’70s-inspired fashion. People love the sense of history, but want an updated version of it to work with today’s time. Isharya’s pieces are a blend of traditional Indian/Bollywood style and 20th century Art Nouveau style. We aim to make wearable statement pieces that effortlessly fuse California chic with Bollywood glamour.
6) We know so much about the brand ‘Isharya’ but what is your personal style statement?
Gauri: I prefer jumpsuits with Isharya stackable polki bangles.
Radhika: My favorite style is pairing a maxi summer dress with an Isharya long filigree icon necklace.
Isharya Jewelry is available online via their official website www.isharya.com and also on other websites which sell ‘Isharya’ like , harrods, Net-a-porter.com & Endless.com ‘Isharya’ is exclusively available at ‘Bungalow 8’ in Colaba, Mumbai. So all you hot women out there, get up and grab a piece of glamour from ‘Isharya’.
A glimpse at few beautiful pieces from ‘Isharya’
Photo courtesy : http://www.Isharya.com
Interview courtesy : Maya Bhogilal of EtcEtre