Indian Fashion Police

Honest opinion about the Indian Fashion Scenario

Preview of Ritu Beri’s Upcoming Collection

Posted by Indian Fashion Police on July 16, 2012

Lakme Fashion Week – Autumn/Winter 2012 starts 3rd August, 2012 in aamchi Mumbai. IFP gets you an exclusive look at Ritu Beri’s new collection which she dedicates to Marilyn Monroe who was one of the most celebrated and enduring icons of all times. Though Marilyn is no longer amongst us, Ritu Beri believes that she truly lives even today,in every woman.

Ritu Beri’s collection is inspired by the Marilyn Monroe of today who is eternally youthful with a spirit that is flirtatious and sexy but in a girly way. Monroe captivated hearts through her breathy, blonde bombshell appeal combined with her light comical approach to life- her timeless glamour is represented perfectly by the Volvo Cars and this young, romantic Ritu Beri collection relevant to today’s Marilyn Monroe. It is the same woman who is also a fan of the Volvo cars.

Monroe said, “I’m very definitely a woman and I enjoy it. I don’t mind being burdened with being glamorous and sexual. Beauty and femininity are ageless and can’t be contrived,  glamorous cannot be manufactured- not real glamour; it’s based on femininity”.

Following her concept of femininity  and the philosophy of Volvo cars Beri’s collection is a range of feminine and spirited clothes.The basic concept behind this collection is to create a feminine look for the woman of today; who lives life on a fast lane but looks inwardly for that primary element- the soul!

The colour palette is soft; lots of creams with a splash of bright colours like red, pink, blue, turquoise and yellow.The fabrics used are basic weaves of pure cottons and laces, all artistically blended and intricately embroidered to create a magical spell. The silhouettes are very wearable, contemporary with interesting subtle details. Essentially, the collection is western with  an eclectic blend of blouses, long layered skirts,slim legged pants, with elaborate evening dresses and gowns.

The desire to go beyond accepted limits; to flirt with the forbidden; to upset the established order- this is the genesis of Ritu Beri’s collection.

This is a collection that is glamorous and accentuates the female form thereby celebrating the spirit of today’s woman- today’s Marilyn Monroe!

Courtesy : PR for Ritu Beri.


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